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Look to Indonesia\u2019s digital prowess, Annuar tells local broadcasters

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Communications and Multimedia Minister Annuar Musa says he is drawn to developments in Indonesian broadcaster MNC Group, which is taking full advantage of the digital era to transform the way it delivers its services. – The Malaysian Insight file pic, August 20, 2022.

THE broadcasting industry ecosystem in Indonesia is impressively comprehensive in line with the rapid growth of the digital era, an achievement that should be emulated by Malaysian broadcasters, Communications and Multimedia Minister Annuar Musa said. 

In this regard, he encouraged Malaysian broadcasting networks to establish cooperation with their Indonesian counterparts despite there being a significant difference in their demographic composition and markets.

“The important thing is that (the industry in Indonesia) is responsive to market participation and has created an integrated ecosystem and business that I consider very forward-looking,” he said. 

Annuar said this after a visit to the MNC Studios, owned by the largest and most integrated media group in Southeast Asia, MNC Group, in Kebon Jeruk, West Jakarta. 

MNC Studios is an integrated office and studio complex for MNC Group’s three free-to-air TV stations – RCTI, GTV and MNCTV. 

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Annuar said MNC has managed to take full advantage of technological developments and current demands, and is not bound to conventional methods. 

“I am extremely drawn to developments (in MNC), including those related to animation and the ‘super app approach’, which is very market-driven,” he said. 

Annuar said MNC owner Hary Tanoesoedibjo is a visionary and a practical individual who has introduced a proven business model. 

Annuar concluded his programme today by witnessing the signing of a memorandum of understanding between Malaysian company 4ward Pictures and digital entertainment company PT Melon Indonesia to cooperate in producing and distributing content in Malaysia and Indonesia. 

The signing ceremony took place at the office of PT Melon, which is a subsidiary of Telkom Group Indonesia, in South Jakarta. 

Also accompanying Annuar on the visit, held in conjunction with his three-day working trip from Thursday, were Chargé d’Affaires of the Malaysian Embassy in Indonesia Adlan Mohd Shaffieq, and National Film Development Corporation chief executive officer Md Nasir Ibrahim. – Bernama, August 20, 2022.


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